OUR CREATIVE PROCESS
Creative & Interactive Marketing is the most experience-rich way to reach a customer, a consumer or a prospect. Nothing is more important than reaching them on a deeper level.
Our evaluation of reaching a consumer is what we call: The Goosebump Test.
It’s about emotion, it’s about making the hair on the back of your neck stand up. Great creative is about inspiring; fear, joy, love, envy, lust or a million other gripping feelings.
How then, do we get to that point? Does each project magically end up like this? Hardly.
DISCOVERY – Products, services, ideas. We’re selling you; but first we need to know you. We’ll start with that; an intensive set of 1 hour discovery meetings brings us into your world.
RESEARCH – We know our work will ultimately be published in a place that’s full of your competition. We’ll use our digital jujitsu to keep you and your brand safe and prospering.
DESIGN – Whether we’re making a website, and application or a video; we’ll take it back to the lab to create our initial and eventually final, designs. Design differs only by the type of work; but follows the form of: idea, refine, improve, approve.
Refine – Your input is key. Are we on the right track or do we need to re-direct? Too red or too serious? Flowing and open or tight and conservative? Options=Progress. Working closely with your feedback, we’ll be able to provide you with exactly what you are looking for.
LAUNCH – Everything coming to fruition in a ballet style, choreographed routine. Launch on-time, on-budget and there’s a call for campaign. Every launch is of substantial importance to us, therefore we are most concerned with making it run smoothly for you.
IMPROVE – Launching something is effectively day 1 of the lifespan. Day 2 starts the work. We don’t make orphans; we make outstanding. We’ll keep improving everything we make until it’s time to re-design and improve even more.
As we await your final APPROVAL